Finally, Salesforce announced the launch of its Einstein artificial intelligence (A.I.) platform that’s implemented into several of the company’s existing cloud services: Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, App Cloud, Commerce Cloud, Community Cloud, and IoT Cloud.
Now, let's take a look at what Einstein will bring for each of Salesforce.com core product areas:
Sales Cloud Einstein will include Predictive Lead Scoring that enables sales reps to focus on closing the best leads, Opportunity Insights that alert reps when a deal is trending up or down, and Automated Activity Capture which seamlessly logs email and calendar activity with the right Salesforce record, and analyses them to deliver predictions. For more information on Sales Cloud Einstein, visit https://www.salesforce.com/blog/2016/09/artificial-intelligence-builds-olympic-sales-team.html
Service Cloud Einstein will include Recommended Case Classification which automatically pre-populates key case fields enabling predictive routing of cases to the right agent and enabling agents to resolve customer issues faster. With Recommended Responses service agents will be pushed the best responses, and Predictive Close Times will predict the time needed to resolve an issue, helping improve agent productivity. For more information on Service Cloud Einstein, visit https://www.salesforce.com/blog/2016/09/future-customer-service-introducing-einstein.html
Marketing Cloud Einstein will include Predictive Scoring which scores every customer’s likelihood to engage with an email, Predictive Audiences which builds custom audience segments based on predicted behaviors, and Automated Send-time Optimisation which predicts the optimal time to deliver messages based on past customer behaviour. For more information on Marketing Cloud Einstein, visit https://www.salesforce.com/blog/2016/09/intelligent-marketing-and-analytics-salesforce-einstein.html
Commerce Cloud Einstein includes Product Recommendations to personalise product recommendations to shoppers, Predictive Sort which will infuse personalised sort and search results based on likelihood to engage, and Commerce Insights that will help retailers understand product purchase correlation to power smarter merchandising and store planning.
Community Cloud Einstein now includes Recommended Experts, Articles and Topics to suggest posts, articles, experts and topic pages; Automated Service Escalation which automatically creates a case in Service Cloud if customer posts do not receive a timely response; and Newsfeed Insights which highlights the most relevant and popular content in every feed. For more information on Community Cloud Einstein, visit https://www.salesforce.com/blog/2016/09/salesforce-einstein-smarter-productive-connections.html
Analytics Cloud Einstein will deliver Predictive Wave Apps that uncover future patterns for any business process, Smart Data Discovery that helps users find and explain insights from millions of data combinations in minutes, and Automated Analytics & Storytelling which will automate and prioritise the next insight users need to know. For more information on Analytics Cloud Einstein, visit https://www.salesforce.com/blog/2016/09/iot-cloud-einstein-farewell-dumb-iot.html
IoT Cloud Einstein will include Predictive Device Scoring which will score data from connected IoT devices, Recommend Best Next Actions for service processes and marketing journeys based on the scoring of that streaming device data, and Automated IoT Rules Optimisation which will actively update the rules that govern how IoT data is managed. For more information on IoT Cloud Einstein, visit http://sforce.co/2cgTDT5
To learn more about Salesforce Einstein?
https://www.salesforce.com/products/einstein/overview/
https://trailhead.salesforce.com/module/ai_basics
http://forceastute.alexislam.com/2016/08/salesforces-next-ai-product-salesforce.html
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