Wednesday, 29 March 2017

Salesforce Announces Service Cloud Einstein and Amazon Connect Integration

5:08 pm

SAN FRANCISCO, March 28, 2017 /PRNewswire/ -- Salesforce (CRM), the world's #1 CRM company and Intelligent Customer Success Platform, today announced that it is collaborating with Amazon Web Services (AWS) to integrate Service Cloud Einstein with Amazon Connect, its new cloud-based contact center service. Today's announcement extends the global strategic alliance between AWS and Salesforce that helps simplify and expand how customers capture, analyze and take action on data.

Service Cloud Einstein, the world's #1 intelligent customer service platform, enables companies to transform the customer experience with smart customer service conversations across every channel. By integrating Amazon Connect with Service Cloud Einstein, companies will be able to easily set up and manage a customer contact center in minutes and then fully connect it to service case histories and CRM data across sales, commerce, marketing and more. Now every service employee will get smarter and have access to the insights needed to resolve any service issue quickly and efficiently to deliver a connected, personalized customer experience.

Comments on the News

"Salesforce and AWS both believe that customer relationships are a business' most important asset," said Terry Wise, Vice President of the Worldwide Partner Ecosystem, Amazon Web Services, Inc. "Amazon Connect and Salesforce Service Cloud Einstein are a natural fit because they're both focused on helping businesses create more intelligent and personalized interactions with their customers."

"Salesforce is thrilled to extend its strategic alliance with AWS by bringing together the world's #1 intelligent customer service platform with Amazon Connect," said Ryan Aytay, EVP of Strategic Alliances, Salesforce. "Customer service is increasingly the #1 differentiator for companies. With Service Cloud Einstein and Amazon Connect, companies can create a more intelligent, connected call center complete with CRM quickly."

AWS and Salesforce Global Strategic Alliance

The companies' global strategic alliance helps simplify and expand how customers capture, analyze and take action on data with five service integrations. AWS and Salesforce are building integrations that will connect the Salesforce Platform with Amazon AppStream 2.0, AWS IoT, Amazon Redshift, Alexa and Amazon Virtual Private Cloud (Amazon VPC). Many Salesforce services, including Heroku, Marketing Cloud Social Studio, SalesforceIQ and the Salesforce IoT Cloud run on AWS infrastructure. And earlier this year, Salesforce announced it will leverage AWS public cloud infrastructure to support its growing customer base in Canada and Australia with new locally-based instances as an option for its core services, which is expected to be generally available in 2017. In addition, Amazon has chosen Salesforce as its company-wide customer platform.

Pricing and Availability

The Amazon Connect integration with Salesforce Service Cloud Einstein is expected to be generally available in the Salesforce AppExchange by mid-2017 or earlier.

Salesforce brings Einstein AI to Financial Services Cloud

5:05 pm

SAN FRANCISCO, Mar. 28, 2017 — Salesforce (NYSE: CRM), the world's #1 CRM company and Intelligent Customer Success Platform, today announced Financial Services Cloud Einstein. Now, financial advisors can see a holistic view of each client's household, visualize their client's wealth ecosystem and leverage Einstein artificial intelligence to uncover new client opportunities.

Since its general availability in March 2016, Financial Services Cloud continues to see tremendous customer momentum, including Transamerica Financial Network (TFN), which is standardizing on the solution for advisors and agents. It joins Perigon, Veterans First Mortgage and Wealth Enhancement Group, who are using Financial Services Cloud to connect with clients in entirely new ways. To learn more about TFN's story, see the press release here:

In a demonstration made to CBR by Rohit Mahna, SVP and GM of Financial Services at Salesforce, it was evident that the tool was easy to use and intuitive, presenting the user with an array of information all at once in a cohesive, consumable way via a single interface.

“Relationships are complicated. Clients are often part of multiple households and play multiple roles,” said Rohit Mahna, SVP and GM of Financial Services, Salesforce.

“Financial Services Cloud Einstein gives advisors a snapshot of a client’s entire wealth ecosystem, and empowers them to uncover new opportunities that exist within their client’s extended household or relationship groups. And with Einstein AI built-in, advisors can better prioritize their days and engage with the right clients at the right time.”

Wednesday, 15 March 2017

Imagination is more important than knowledge.

3:40 pm

I do believe imagination is more important than knowledge!
Today I have read a article related to "9 Things You May Not Know About Albert Einstein", so I would like to share something about Einstein. I heard this name when I was studying in secondary school as I had to learn about the theory of relatively.
Albert Einstein had an IQ of 160. This is the same IQ level as Stephen Hawking. Einstein was born in Germany on March 14, 1879. Even as a child Albert Einstein was interested in science. He was also a great music lover and played the violin and piano. He taught himself geometry when he was 12. He found school life difficult because of the strict discipline and left when he failed an exam at the age of 16. He became a Swiss citizen in 1901 and married Mileva Maritsch that same year. He worked in a patent office in Bern from 1902 until 1909. It was during this period that he obtained his Doctorate degree and published four research papers, including one on the topic of the Special Theory of Relativity, which featured the well known equation "e=mc2."

In 1909 Einstein began working as Professor Extraordinary in Zurich. In 1914, he became a German citizen again and worked at the University of Berlin. He married his second wife, who was also his cousin, in 1919. In 1921, he was awarded the Nobel Prize in Physics. He moved to America in 1933 and took the position of Professor of Theoretical Physics at Princeton. After he retired he carried on enjoying physics until he died on April 18, 1955.

Einstein's brain was removed within seven and a half hours of his death. The brain of physicist Albert Einstein has been a subject of much research and speculation. This brain has attracted attention because of Einstein's reputation as one of the foremost geniuses of the 20th century, and apparent regularities or irregularities in the brain have been used to support various ideas about correlations in neuroanatomy with general or mathematical intelligence.

Tuesday, 7 March 2017

Salesforce and IBM enable a new level of intelligent customer engagement

10:06 am

IBM and Salesforce will deliver joint solutions designed to leverage artificial intelligence and enable companies to make smarter decisions, faster than ever before. The partnership will bring insights from Watson directly into the Salesforce Intelligent Customer Success Platform, combining deep customer insights from Salesforce Einstein with Watson's structured and unstructured data across many industries including healthcare, financial services, retail and weather.

Follow is a link to the interview on

The deal has several parts. Among the most notable:
  1. IBM Watson APIs will be integrated into Salesforce. This means that companies using Salesforce will more easily be able to ingest information from IBM's Watson artificial intelligence platform, such as weather or local shopping patterns, according to the companies.
  2. The Weather Company, which IBM acquired in 2015, will provide a new component on the Salesforce AppExchange so that Salesforce customers can pull weather data more easily into their apps.
  3. Bluewolf, an IBM-owned consulting company, will offer a new practice to help customers combine IBM Watson with Salesforce's own artificial intellligence capabilities known as Einstein.

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